Georgia O’Keeffe has this great quote where she said "When I got to New Mexico, that was mine. As soon as I saw it, that was my country. I’d never seen anything like it before, but it fitted to me exactly. It’s something that’s in the air, it’s different. The sky is different, the wind is different. I shouldn’t say too much about it because other people may be interested and I don’t want them interested."
I love that sentiment as Northern New Mexico is such an incredible region. I think a lot of people share that sentiment she speaks of whenever they arrive here. Santa Fe, in my opinion, is one of three cities in America which has the most unique fingerprint, a place so unto itself. Being one of the oldest cities in the country at almost 410 years old you can imagine history is still very important.
When reimagining the El Rey, there were two balanced forces that we found very important-
The first was honoring that history — the specific history of El Rey as it pertained to the city, the region, its architecture, its past owners, its place in the history of route 66 and American travel by automobile balanced with creating something new, still taking all that history into account, while creating an experience for the modern day traveller, through thoughtful programming, amenities, design, staff, art and energy.
The second was the idea that El Rey is just as much for the traveling guest as it is for the local community. I feel that the best travel experiences come together when that intersection is at play. We're continuing to find ways to facilitate that. There's lots of interesting new things going on in Santa Fe, new people, new businesses, new experiences, and we hope that by creating a space that inclusive and that celebrates that, beautiful things will inherently happen.